Yes. A fairytale. In just 2 years Maria, Tomas & Per grew from a garage in Malmö into almost 800 cafés all over the world. At a time, we had 50 employees building cafés. We won the Financial Times “Boldness in Business” award.
Maybe we were too bold and too unusual. Anyhow, we failed to convince investors of an A-Round. It was a close call, and we still think they were wrong, but that’s life.
For a while we fought and under the brilliant Jamie Corley and Per Cromwell. Then came Corona and overnight, all Wheelys cafés around the world were shut down. Today, the future is too uncertain to continue, and we don’t have the resources to sustain operations.
It is heart wrenching to see something you’ve fought for desperately die but what really sucks are all the young people from around the world that still apply to join us. What are their alternatives? To start a Starbucks costs $1 million+. Wheelys offered them a way to start selling on the streets for $3,000 and to be part of a global community.
To all who have supported us, thank you! We’re sorry we didn’t make it to the end. But we will rise from the ashes. Stronger and wiser. And then we will invite you again.
Below are some memories.
/The Wheelys team
Want to hear from us when / if Wheely rises again, or about other endeavours from the founders? Have questions? Email us here.